Wholesale & Stockists
Stock Stuga in your shop.
Handmade Australian perfume, shaving and beard care from a one-person workshop in Moss Vale. I’m looking for a small number of retail partners who care about the same things I do — real materials, real craft, and a real story behind what they sell.
You’ve probably already met Stuga.
There’s a permanent Stuga display at Dirty Janes in Bowral, and you’ll find the stall most weekends at The Rocks Markets in Sydney. The range has been proven on real floors with real customers long before it reaches your shelf. See where to find us →
A handmade line that earns its shelf space.
A generic grooming brand gives your customer nothing to talk about. Stuga gives them something to hold — poured, turned and blended by one person in the Southern Highlands, with the maker’s name behind it. That’s the stock people pick up, turn over, and carry to the counter.
Not “designed in Australia, made overseas.” Genuinely made by hand, here.
One maker, four categories your customers already buy.
Stock one shelf or the whole range — perfume, wet shaving, beard care and gift sets that cross-sell naturally. Every perfume is unisex, so there’s no second-guessing who it’s for.
The hero categoryPerfumeHand-blended eau de parfum at 20–25% concentration, in 10 ml, 30 ml, 50 ml and 100 ml. The 10 ml Traveller is the strongest impulse-buy in the range.
Made on the latheWet ShavingHand-turned timber brushes, artisan shaving soap, safety razors, bowls and boxed kits. The gift mover through Father’s Day and Christmas.
Everyday repeatBeard CareBeard oil, styling balm, wash block and wooden combs — scent-matched and made fresh. One considered product per category, done properly.
Counter & impulseGifts & Discovery SetsBoxed gift sets and the 10 ml Discovery Set — the easiest yes on the counter, and a low-risk first order to test your floor.
Also available — body soap, lathering bowls, razor stands, travel cases and blade disposal. Tell me the categories that suit your floor and I’ll build the mix.
The shops that stock it well.
Stuga lands in shops where customers slow down, pick things up and ask questions. Across the stockist network, these are the consistent winners.
Not on the list but think it fits? Get in touch anyway — some of the best matches are the ones I wouldn’t have predicted.
Boutique gift shops in regional and tourist towns
Lifestyle, homewares and curated maker stores
Pharmacies and apothecaries with a premium grooming or natural-skincare section
Barbershops and men’s grooming lounges
Cellar doors, providores and farm-gate shops
Hotel, B&B and guesthouse retail in heritage and craft regions
Antique trade and artisan retail spaces (the Dirty Janes category)
Actually handmade
Made by one person in a Moss Vale studio — not an imported product with an Australian label stuck on.
Genuinely Australian made
A real local story your customers can hold, in a category that’s mostly imported and mass-produced.
A point of difference
Nobody else on your street is carrying a hand-blended Highlands perfume or a hand-turned timber brush.
Room for a fair margin
Priced to sit well above supermarket grooming, with healthy retail margin built in for both of us.
Restocks straight from the maker
No distributor, no wholesale chain. Message me and it’s on the bench within days, not stuck in a supply queue.
A range that cross-sells
Perfume, shave and beard care that customers buy together — and come back to refill and re-gift.
One workshop. One person. You deal with the maker, not a sales desk.
I’m Nicklas. Every soap, perfume, brush and balm is made, blended and labelled by hand in one Moss Vale studio. When you stock Stuga you’re talking to the person who made what’s on your shelf — about restocks, display, or a one-off run for a local event.
Moss Vale is an easy day trip from Sydney or Canberra, and stockists are welcome to come out, smell the full range at the bench and pick what fits their shop in person. Most of my best stockist relationships started with a coffee at the studio.
Nicklas · Stuga · Moss Vale NSWA conversation first, pricing second.
Every shop is different — your customers, your floor space, the categories you want to lean into. So the trade price sheet goes out in a personal reply once we’ve had a quick chat, not a blanket PDF to everyone. I don’t mail out samples either — I know the product works, so I’d rather guide you to the right mix and have you smell the full range at the bench. The first order is sized so your shelf starts out with enough to tempt a customer, never a lonely unit or two.
Get in touch
Tell me about your shop and where you’re based, through the form below.
We have a chat
A quick conversation — or a coffee at the studio — about your customers, space and the right categories.
Trade pricing & the right mix
I send the wholesale price list and help you choose what’ll move — enough range to fill the shelf, not a token few.
Your first order
Built for the size of your space — then restocks straight from the bench whenever you need them.
Let’s start with a conversation.
It goes straight to me — no rep, no call centre. Tell me about your shop and I’ll come back within a day or two with trade pricing and how to set up a first order that works for the size of your space.
- The wholesale price list
- A starting selection chosen for your shop
- A first order with enough range to sell itself
After gifting for clients or staff instead? Visit corporate gifts →