Family 01
Woody
Smells like a forest floor after rain — earthy, dry, grounded.
Built around dry, resinous wood notes with weight and longevity. Often masculine-coded but increasingly worn unisex. Sandalwood adds creaminess, cedar adds dryness, oudh adds depth and animal warmth.
Hallmark ingredients
- Sandalwood
- Cedar
- Vetiver
- Oudh
- Patchouli
When it suits: evening, autumn, winter, professional settings, anyone who wants presence without sweetness.
Stuga matches: Obsidian → (oudh, amber, patchouli, cedar — dark evening), Phantom → (lime, black pepper, sandalwood — clean everyday), Valhalla → (bergamot, cedar, amber — polished classic).
Family 02
Floral
Smells like a garden in bloom — soft, romantic, recognisable.
The largest family in perfumery. Single-flower (soliflore) or bouquet. Rose and jasmine are the two pillars — almost every floral perfume contains one or both. Modern florals often pair with fruit or musk to feel less heavy.
Hallmark ingredients
- Rose
- Jasmine
- Peony
- Orange blossom
- Ylang-ylang
- Tuberose
When it suits: spring, summer, daytime, anyone who wants something instantly readable as feminine — though many florals work unisex.
Stuga matches: Desire → (rose, jasmine, vanilla), Dream → (French rose, citrus, orange blossom), Whisper → (peony, jasmine, citrus), Royalty → (saffron, jasmine, amber — powdery floral).
Family 03
Oriental / Amber
Smells like warm spice, resin, and skin — sweet, dense, exotic.
Rich and warm, built on a base of amber, vanilla, and balsamic resins, often layered with spice. The industry has largely moved to the term "amber" — same family. These project well and last long.
Hallmark ingredients
- Amber
- Vanilla
- Benzoin & labdanum
- Cinnamon & clove
- Saffron
When it suits: evening, cold weather, occasions, anyone who wants warmth and presence.
Stuga matches: Ember → (cinnamon, vanilla, sandalwood), Nomad → (cloves, vanilla, cinnamon), Bliss → (saffron, amber, sandalwood).
Family 04
Chypre
Smells like a damp forest with a citrus opening — dry, sophisticated, classic.
A defined structure rather than a list of ingredients: bergamot at the top, floral at the heart, oakmoss and labdanum at the base. Coined by Coty in 1917; codified by Guerlain's Mitsouko (1919), still the textbook reference. Chypres feel grown-up — there's no sweetness to hide behind.
Hallmark ingredients
- Bergamot (top)
- Rose or jasmine (heart)
- Oakmoss (base)
- Labdanum
- Patchouli
When it suits: autumn, work, anyone over the sweet stuff.
Stuga matches: we don't currently make a textbook chypre. Eclipse → (pineapple, birch, oakmoss) and Royalty → have chypre-adjacent structures with mossy, resinous bases.
Family 05
Fougère
Smells like a clean barbershop — herbal, fresh, mossy.
French for "fern" — though no fern is actually used. A defined accord: lavender, coumarin (hay-like sweetness), oakmoss, and geranium. The backbone of classic men's perfumery — Drakkar Noir, Cool Water, Azzaro Pour Homme are all fougères.
Hallmark ingredients
- Lavender
- Coumarin / tonka bean
- Oakmoss
- Geranium
- Bergamot
When it suits: daytime, work, anyone who wants something traditionally masculine without going into heavy oudh territory.
Stuga matches: we don't currently make a textbook fougère. The closest aromatic-woody adjacencies are Phantom → and Valhalla →.
Family 06
Citrus
Smells like fresh peel under your thumbnail — bright, sharp, alive.
The freshest family. The catch: citrus oils are volatile and disappear fast unless anchored in a heavier base. A well-built citrus uses amber, musk, or wood underneath so the brightness has somewhere to settle.
Hallmark ingredients
- Bergamot
- Lemon
- Grapefruit
- Mandarin
- Neroli
When it suits: hot weather, mornings, anyone who wants energy without weight.
Stuga matches: Solstice → (bergamot, grapefruit, amber — citrus that lasts because it's anchored). Azure → opens citrus too before going aquatic.
Family 07
Gourmand
Smells like a dessert tray — sweet, edible, comforting.
The youngest family — properly born with Thierry Mugler's Angel in 1992. Built on edible accords: vanilla, caramel, chocolate, fruit, almond, tonka. Done well, gourmands are sophisticated. Done poorly, they smell like a body spray aisle.
Hallmark ingredients
- Vanilla
- Tonka bean
- Caramel / praline
- Fruits (pear, apple, passionfruit)
- Chocolate
When it suits: cool weather, evening, anyone who wants warmth and easy compliments.
Stuga matches: Enigma → (passionfruit, vanilla, tonka bean — our bestseller), Intrigue → (apple, melon, tonka bean — daytime crowd-pleaser).
Family 08
Fresh / Aquatic
Smells like sea air and clean linen — light, airy, transparent.
A modern family built on calone (a synthetic with a sea-breeze quality) plus melon, cucumber, watery florals, and white tea. Cool Water (1988) was the first commercial aquatic. They feel weightless and read clean.
Hallmark ingredients
- Calone (marine)
- Melon & cucumber
- White tea
- Neroli
- Light musks
When it suits: Australian summer, gym, office, anyone who finds heavier perfumes overwhelming.
Stuga matches: Azure → (mandarin, white tea, neroli), Sakura → (matcha, white tea, jasmine, citrus).
Family 09
Green
Smells like crushed leaves and cut stems — cool, vegetal, outdoorsy.
The least popular and most underrated family. Built on galbanum (sharp resin), fig leaf, vetiver, and herbs. Greens feel like the natural world — gardens, hedgerows, coastlines — rather than the boudoir.
Hallmark ingredients
- Galbanum
- Fig leaf
- Vetiver
- Oakmoss
- Herbs (basil, mint, sage)
When it suits: spring, daytime, outdoors, anyone tired of the usual options.
Stuga matches: Horizon → (wild fig, sea salt, vetiver — coastal green).